Press
Casinos track, interact with guests via smartphone apps
By Ron Sylvester, Las Vegas Sun – March 9, 2012
Smartphone applications powered by a local manufacturer are changing the way people interact with casinos, restaurants, shows and other attractions along the Las Vegas Strip. Read more…
(Our take: Nice article on one of the many features we have to offer!)
Aron Ezra Named One of 2012′s Most Intriguing People
By David G. Schwartz, Vegas Seven – January 26, 2012
If you’ve got a smartphone, you’ve probably come to rely on apps to help you navigate, make plans and entertain yourself. What you might not know is that, thanks to Aron Ezra, the venerable Las Vegas slot manufacturer Bally Technologies has become a powerhouse in the app-making world. Read more…
(Our take: We love the “Wizard of Apps” line…)
Our App Wins Top Florida Tourism Award
By iGames Staff, GGB iGames – November 9, 2011
The mobile application Bally/MacroView Labs created for the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, has won a 2011 Flagler Award from the Florida Commission on Tourism and the Visit Florida tourism agency. Read more…
(Our take: Aw, shucks. We’re honored.)
MacroView Acquisition Gives Bally’s Mobile Program A Boost
Global Gaming Business – November 2011
Last summer’s acquisition of mobile-gaming leader MacroView Labs gave Bally Technologies a leg up on other slot manufacturers in the emerging world of mobile applications for the gaming industry. It also solidified the manufacturer’s plans to create a new division, Bally Interactive. Read more…
(Our take: If you think we’ve done a lot so far, we’re just getting started!)
Meet Aron Ezra: Top Techie
By Erin Dostal, VegasInc – October 3, 2011
Aron Ezra, vice president of mobile technologies at Bally Technologies, is new to Las Vegas, but this high-tech guy is already making a big impact. Formerly CEO of MacroView Labs in San Francisco, Ezra specializes in mobile apps and technologies. Ezra spoke with VEGAS INC about why he’s excited to be one of Las Vegas’ top new businessmen. Read more…
(Our take: We miss San Francisco, but we’re really enjoying Vegas.)
Build a Better App: 6 Tips
By Christina Volpe, Hospitality Technology – September 12, 2011
The mobile application development landscape is riddled with a number of hard decisions and pitfalls, whether it is choosing the right developer or mobile platform, or ensuring that your application is both up-to-date and continues to engage guests. Read more…
(Our take: We enjoy working with our clients to help them customize a mobile solution for their company.)
Mobile Meeting Apps Are a Must: A How-To Guide
By Alison Hall, Financial & Insurance Meetings – Sep 2, 2011
Consider: The average smartphone owner spends more time using apps on that phone than talking on it, reports mobile research firm Zokem. And by 2013, according to research from Gartner, more people will access the Web via mobile devices than with laptops. “It’s a sea shift,” says Aron Ezra, CEO of MacroView Labs, a mobile app developer based in San Francisco. “Over the next 10 years, mobile will become the primary way we consume media. It’s already happening.” Read more…
(Our take: Contact us if you want to learn more about our event apps!)
Bally Technologies buys MacroView Labs
ASSOCIATED PRESS – July 20, 2011
Casino equipment supplier Bally Technologies Inc. said Wednesday that it has purchased MacroView Labs, which provides mobile web sites and applications for the sector. Read more…
(Our take: We’re so excited about becoming a part of Bally Technologies!)
5 Questions with Aron Ezra of MacroView Labs
By Ward Kadel, Vinopanion – July 19, 2011
There are many a wine app for iOS and (growing) on Android. Wine+Tech wünderkinds VinTank have done extensive research on iOS apps (iPhone) over the last few years with the most recent count at 450+, as of 04/14/2011. Read more…
(Our take:Contact us if you’d like to learn more about our apps)
Top 10 Luxury Branded Mobile Apps of Q2
By Rachel Lamb, LUXURY DAILY – June 24, 2011
If a consumer goes through the trouble to download a branded mobile application, he or she is likely a true brand loyalist. Knowing this, many luxury companies are either developing or evolving their apps to both woo and keep customers. Read more…
(Our take: We’re honored our Fontainebleau app was named one of the top 10 Luxury Branded Mobile Apps of Q2!)
Film Independent’s 2011 LA Film Fest Releases Smart Phone Apps
By Eric Shlapack, THE EXAMINER – June 17, 2011
Looking for quick, easy access, on the go, to films, events, tickets, and more at the 2011 Los Angeles Film Festival then you are in luck. Read more…
(Our take: With hundreds of advanced features, this free app offers film festival goers an easier and richer experience.)
Ferrari-Carano Vineyards and Winery Increases Purchase Intent Via Mobile Apps, Site
By Rimma Kats, MOBILE MARKETER – June 7, 2011
Ferrari-Carano Vineyards and Winery is letting aficionados book tours or private tastings and make reservations via the company’s mobile-optimized site and applications. Read more…
(Our take: This winery mobile app has something for everyone, whether you’re a wine novice or enthusiast.)
Going Mobile
By Erica Perng, HOTEL INDUSTRY – May 31, 2011
Mobile technology is changing how people travel. From booking rooms to finding their way around a resort, consumers are increasingly relying on their phones to do just about everything when it comes to hospitality. Read more…
(Our take: If you’d like to hear more mobile tips, sign up to follow us on Twitter @macroviewlabs.)
The Small Business Owner’s Guide to “Killer Apps”
By Chris DiMattei, WLRN-MIAMI HERALD – May 19, 2011
With Web usage on mobile devices steadily increasing, more businesses are doing their marketing with cool “apps” for smart phones. And there’s no reason small business owners shouldn’t climb on the app bandwagon. Listen here
(Our take: We create apps for a variety of industries and organizations, big and small.)
Vegas Resort Hits the Jackpot with its Mobile App
By Kevin Woodward, INTERNET RETAILER – May 17, 2011
It seems counterintuitive, but Luxor Hotel and Resort’s success with its nearly year-old mobile app depends on something that lacks mobility: stationary promotional messages inside the pyramid-shaped Las Vegas hotel. Read more…
(Our take: On-site signage is one of the most effective ways to boost downloads.)
Fontainebleau Targets Upscale, On-The-Go Consumers Via Mobile Presence
By Kayla Hutzler, LUXURY DAILY – May 17, 2011
Fontainebleau Miami is targeting upscale hotel consumers with new commerce-enabled, cross-platform mobile applications and optimized site that allow guests to explore the property and its amenities. Read more…
(Our take: All of our apps can be cross-platform to allow access across a variety of mobile devices!)
5 Steps to a Successful Hospitality Mobile App
By Aron Ezra, HFTP CONNECT [The Hospitality Professionals' Blog] – May 10, 2011
There are over 20,000 travel apps across the app markets today — and that number is climbing daily. As many other companies have learned, one small misstep in the development process can mean the difference between a mobile app that generates significant revenue and one that gets ignored. Read more…
(Our take: Have additional questions about building hospitality apps? Feel free to contact us any time!)
Promotion and ‘the wow factor’ are key
By Bill Siwicki, INTERNET RETAILER – May 6, 2011
MacroView Labs, which builds mobile apps for companies in various industries and advises them on app strategy at launch and beyond, has a three-pronged approach to promotion for its clients debuting mobile apps: internal education, external promotion and word of mouth. Read more…
(Our take: After your app is built, we help you tell the world about it and build positive buzz.)
Cities Add Citizen Engagement Mobile Apps to Their Portfolios
By David Raths, KMWORLD MAGAZINE – May 1, 2011
In February 2011, the city of Arlington, Texas, launched a citizen engagement mobile application to coincide with the city’s hosting of the Super Bowl. The app, available for iPhone and Android, was downloaded thousands of times within days of its launch. Read more…
(Our take: Look for more states, cities and CVBs to roll out mobile apps and mobile websites like this.)
App-Solutely Fabulous
By Lisa M. Starr, AMERICAN SPA MAGAZINE – May 2011
Folks who work in the high-touch spa industry are not generally considered to be tech-savvy. In fact, many spas have challenges utilizing their own software management systems. But we are entrenched in a tech wave we cannot afford to ignore. Read more…
(Our take: Download our Rancho La Puerta app mentioned in the article to see why people love this spa so much.)
Casinos Betting on MacroView Apps
By Chris Blake, SAN FRANCISCO EXAMINER – April 21, 2011
Smartphone and tablet applications are the future and a San Francisco-based company, MacroView Labs, is leading the pack in delivering crucial information to consumers in the mobile space. Read more…
(Our take: Nice profile of our work – stay tuned for more app launches…)
Creative Ways Mobile Apps Enhance the Customer Experience
By Mila D’Antonio and Elizabeth Glagowski, 1to1MAGAZINE – April 18, 2011
Mobile apps aren’t just about fun or functionality. Some organizations are using apps to help improve the customer experience. Read more…
(Our take: A good mobile app and mobile website will always improve the customer experience.)
Hard Rock to Improve Customer Experience with Mobile
By Rheana Murray, MOBILE COMMERCE DAILY – March 10, 2011
The Seminole Hard Rock Hotel & Casino rolled out a mobile Web site and applications for Apple’s iPhone and Google’s Android devices in a move that recognizes the hospitality industry’s growing foray into the mobile space. Read more…
(Our take: We love seeing reviews of our iPhone and Android apps like this one!)
Catch the QR Code Wave to Upgrade Your Marketing
By Lorna Collier, INTUIT – February 16, 2011
QR (Quick Response) codes, in case you haven’t heard the term, are square, matrix-style bar codes that can be read by smartphones and instantly linked to web pages, contact information, images, or anything else online. Read more…
(Our take: This is why we built QR code readers into our apps.)
MGM Resorts Expands App to Android
By Jay Jones, LOS ANGELES TIMES – February 14, 2011
It’s getting easier to arrange trips to Las Vegas using smart phones. MGM Resorts, which owns 10 properties along the Strip, has expanded its apps service to include devices that use Google’s Android system. Read more…
(Our take: We’re thrilled MGM Resorts has had more than 200,000 downloads on iTunes, and are excited to see what’s in store for the Android and BlackBerry apps!)
Grand Traverse Resort Offers Free Mobile App
CBS DETROIT – February 7, 2011
The 900-acre Grand Traverse Resort & Spa just northeast of Traverse City Monday announced the launch of its own mobile app for iPhones and Android phones, along with a new mobile Web site for the resort. Read more…
(Our take: This app has lots of great features – from exploring Resort activities to receiving special mobile app-only deals to ordering room service from the golf course.)
Developing Apps for Your Corporate Brand
Sales & Marketing Management – February 6, 2011
As apps have gone mainstream, we’re now seeing businesses and institutions creating enterprise-level apps and mobile sites to represent their brands. Read more…
(Our take: Straight talk from our CEO, Aron Ezra, on best practices for building mobile apps.)
Apple vs. Android: One Sleek Platform or Viva Variety?
By Richard Adhikari, MACNEWSWORLD – February 2, 2011
Android has dominated the tech news this past week, but Apple (Nasdaq: AAPL) investors don’t seem to feel threatened. Read more…
(Our take: Our CTO, Keith Michel, gives expert insight into how Apple’s App Store functions.)
Is 2011 The Year of the App for B2B Marketers
By Elizabeth Sosnow, B2BLISS – January 27, 2011
Many folks claim that 2011 will be the year of the “app” or mobile application. Here’s my interview with Aron Ezra, CEO of MacroView Labs on the potential of apps for B2B marketers. Read more…
(Our take: Thanks for the interview!)
New Mobile App for Tanger Outlets
By Mike Fuchs, NEWS-RECORD GREENBORO, NORTH CAROLINA – January 19, 2011
Tanger Outlets today announced a new app that gives the shopper customized content based on their location — store directories, coupons and sales offers, hours and directions, and special events. Read more…
(Our take: The iPhone app and Android app we built can serve up targeted, location-aware content to every user.)
Two Hotels Let Visitors Multi-task with Mobile Site and Apps
By Katie Deatsch, INTERNET RETAILER – January 17, 2011
At the Eldorado Hotel Casino and Silver Legacy Resort Casino in Reno, mobile commerce goes far beyond booking a room for the night. Read more…
(Our take: Proof about how quickly our apps pay for themselves and begin generating revenue.)
Arlington, Texas Launches iPhone and Android App Ahead of Super Bowl XLV
By Alan Henry, APPSCOUT – January 13, 2011
We don’t know which two teams will face off in Super Bowl XLV, but we do know that the event will be held in Arlington, Texas, and the city thought that a good way to help people get familiar with their city and find their way around when they arrive is to put as much information about Arlington in the palm of their hands. Read more…
(Our take: We packed a huge number of features into these apps…from reading about local businesses to paying parking tickets, it’s all in here.)
Mobile App Development: What Works, What Doesn’t
By Gary Kim, TMCNet – January 10, 2011
So, what are some common issues that Macroview Labs encounters when engaging with big brands that want to create mobile apps? Common mistakes include duplicating a website on the mobile screen. That does not take advantage of the capabilities a mobile has, such as cameras, bar code scanning, accelerometers and GPS, for example. Read more…
(Our take: Insightful article on the common mistakes mobile app developers make.)
Why Building Apps for Your Business is so Tricky
By Ivor Tossell, THE GLOBE AND MAIL – December 13, 2010
Despite the early lead that Apple established with the iPhone, the smartphone market is just getting more fractured, putting app-makers in the position of having to serve everyone. Read more…
(Our take: Interesting article on developing mobile apps for the different platforms.)
Rancho La Puerta Launches iPhone App
By Julie Keller, AMERICAN SPA – December 2, 2010
Rancho La Puerta (Tecate, Mexico) is helping its guests navigate their way through its award-winning fitness and spa offerings with a handy new iPhone App, which was developed in conjunction with MacroView Labs. Read more…
(Our take: The fitness and cooking class videos are fun new features.)
Gaming Gets an App
By Abram Sauer, CASINO ENTERPRISE MANAGEMENT – November 1, 2010
Currently, there are about 30 million smartphone users in the United States. The number of smartphone users is expected to increase to more than 100 million by 2013. Read more…
(Our take: Nice analysis of the casino app development landscape.)
MacroView Labs Named as Tie20 Winner in the Mobile Category
DETROIT EXAMINER – October 26, 2010
TieCon Midwest 2010, Michigan’s largest conference on entrepreneurship, announced the winners of the Tie20 Midwest Industry Awards. A full list of the TiE20 winners is available at http://www.tieconmidwest.org/tie20-winners.html. Read more…
(Our take: We’re honored.)
Eldorado Launches Mobile Applications
By Chris Blake, SAN FRANCISCO EXAMINER – October 15, 2010
The Eldorado Hotel Casino in Reno, Nev., recently launched a new mobile phone application called the Eldorado Reno. Now anyone with an iPhone, iPad or iTouch can take advantage of the application. Read more…
(Our take: Great review on how mobile apps can enhance the guest experience.)
MacroView Labs Launches Mobile Apps to Help Fundraisers Engage Donors
WORLD BOOK & NEWS – September 30, 2010
MacroView Labs today announced a new set of tools and in-house experts to help fundraisers create mobile apps, mobile websites, and mobile campaign materials to interact with donors and prospects. Read more…
(Our take: we think apps for fundraisers will help transform how gift officers interact with donors.)
Eldorado debuts free iPhone app today
By Kara LaPoint, RENO GAZETTE-JOURNAL – September 29, 2010
Beginning today, guests will have a whole new way to experience the Eldorado Hotel Casino — in the palm of their hands. Read more…
(Our take: We’re so excited about this mobile app, and users will see more functionality going live soon.)
Game Changers
By Staff, RESTAURANT BUSINESS MAGAZINE – September, 2010
Something’s happening. Well, a lot of things are happening. Quickly. Read more…
(Our take: Cool article. Scroll down to the section called “Social Media’s Next Move” if you’d like to read about us.)
Mobile App “Do’s and Don’ts”
By Lou Ragg, HOSPITALITY TECHNOLOGY – September 8, 2010
There is an app for just about everything these days and it’s easy to see why, as more and more guests expect to be able to interact with their favorite brands using mobile devices. Read more…
(Our take: Thoughtful piece about mobile app design.)
Why The Mirage’s iPad App is a Vegas Geek’s ‘Must Have’
By Amanda Himes, VEGAS CHATTER – August 30, 2010
Have you wanted to plan a Vegas vacation but are unsure what you want to do or where you want to eat? Read more…
(Our take: Thanks for the great review!)
Apps Add to Isle Experience
By Allison Schaefers, HONOLULU STAR ADVERTISER – July 17, 2010
Hotel guests can check in, book appointments and do more — all via their smart phones. Read more…
(Our take: We want to build more mobile apps in Hawaii; especially if they require on-site research…)
ARIA Resort Unveils iPhone App
By Staff, FOX 5 NEWS – July 12, 2010
For tourists and locals who don’t spend a lot of time on the Las Vegas Strip, the massive CityCenter complex can be confusing to navigate and even intimidating. Fortunately, there’s an app for that. Read more…
(Our take: We’re really proud of how great this mobile app looks!)
The Evolving Trend of Theme Park Apps
By Ashley Irvine, THEME PARK NEWS DIRECT – July 9, 2010
Many theme parks across the US are beginning to release custom-built smartphone applications to their guests. But how do these apps benefit both the visitors and park management? Read more…
(Our take: Interesting thoughts and observations about the future of mobile apps in amusement parks.)
From the Lab
By Staff, REJUVINATE Magazine – June 22, 2010
The Nielsen Company projected that smartphones will be the dominant mobile device by 2011. Take advantage of the tool that more and more conference attendees are bringing along. Read more…
(Our take: Very nice write up!)
Las Vegas iPhone Apps
Dave Becker, KNPR – NEVADA PUBLIC RADIO – June 16, 2010
How have apps changed the way Las Vegas businesses market their properties? We talk with MacroView Labs CEO Aron Ezra about the increasing use of apps across the country and in Las Vegas. Listen here…
(Our take: A great overview of the current and future state of mobile apps from our boss.)
Los Angeles Film Festival Set to Begin, Announces Launch of Smart Phone Apps
By Eric Shlapack, EXAMINER – June 16, 2010
An exciting announcement for The 2010 Los Angeles Film Festival came out yesterday that will be of great use to those attending or following the festival. Read more…
(Our take: There are over 500 pages of content and over 100,000 words in the LA Film Festival app…we packed a lot punch into this one!)
Mobile Makes Meeting Inroads: 5 New Apps
By Sue Hatch, CORPORATE MEETINGS & INCENTIVES – June 9, 2010
Mobile phones are changing the meeting experience, from how we interact with a destination to the way we register on site. Read more…
(Our take: We were very excited to be included on this list of cool technologies.)
Navigate around Vegas with new iPhone apps
By Kitty Bean Yancey, USA TODAY – June 3, 2010
Seems as if everyone is getting into the travel app business, and here’s a new addition for those headed to Sin City. Read more…
(Our take: we love the story, but have one correction — there isn’t one “resort app” for MGM MIRAGE, we’re creating separate dynamic mobile apps for all of the individual properties, from the MGM Grand to Mandalay Bay.)
MGM MIRAGE launches 5 Las Vegas-themed iPhone apps
By Dusan Belic, Into Mobile – June 1, 2010
MGM MIRAGE is definitely serious about getting all those iPhone users to its hotels and resorts. The company is out with no less than 5 iPhone apps. Read more…
(Our take: Good article. To the reporter’s point — our web apps for MGM MIRAGE work across all platforms, so it’s easy for anyone with an Android phone or a recent Blackberry phone to get in on the fun.)
What’s New: Building Interactive Apps
By Michele Herrmann, UNIVERSITY BUSINESS – May, 2010
MacroView Labs has created a development platform for designing custom interactive smartphone apps that can be used to foster various opportunities for branding and promoting an institution. Read more…
(Our take: We were pleased to be included on this list!)
Daily Hot Ideas
By Jonathan Vatner, MEETINGS & CONVENTIONS – April 29, 2010
New software, developed with input from meeting professionals, lets planners send news, schedules and presentations to attendees’ smartphones. Read more…
(Our take: We love working with event managers and planners — we can put together some pretty innovative solutions on very short notice.)
Tech Resources: MacroView Labs Event Package
By Staff, WELCOME TO THE CITY – April, 2010
MacroView Labs, makers of private-label apps for companies and institutions, has launched an event management platform for smartphones. Read more…
(Our take: A mobile app is a terrific resource for large conventions or intimate weddings.)
MacroView Labs Launches iPhone App for Event Planners to Improve Guest Experience
By Staff, HOSPITALITY TECHNOLOGY – January 18, 2010
MacroView Labs, Inc., a developer of innovative mobile concierge apps, recently launched an event management platform for smartphones to benefit event planners at hotels, resorts, universities, festivals, museums and other organizations. Read more…
(Our take: This was an exciting new area for us to break into — we’ve worked on some very high profile events since we launched the event management platform.)
Smart-Phone App Lets Planners Instantly Inform, Entertain Delegates
By Staff, MEETINGS CANADA – January 14, 2010
A new event-management application allows meeting planners to send news, music, video, special offers, meeting schedules and presentations directly to their delegates’ cell phones at any time. Read more…
(Our take: this great little story told a lot of important event planners what we could do for them.)
Get Listed in Today’s Mobile ‘Yellow Pages’
By Kathryn Elizabeth Tuggle, FOX BUSINESS – December 16, 2009
A Web presence wasn’t always one of the top priorities for hometown-grown businesses, but with mobile devices now the most popular search tool for many Web surfers, those priorities indeed have shifted. Read more…
(Our take: the apps we build play a huge role in helping new customers discover what businesses have to offer.)
